Posted: May 6th, 2016

Marketing Intelligence involves building internal databases to identify marketing opportunities. Suppose you are the marketing manager for a cell phone company. What types of information would you collect in your company s internal database?

Marketing Intelligence involves building internal databases to identify marketing opportunities. Suppose you are the marketing manager for a cell phone company. What types of information would you collect in your company s internal database? Do you think that some of this data would be useless for a company that makes a different product (say shoes)? Why?