Posted: March 26th, 2017

As the Marketing Manager for Proctor and Gamble s Pet Nutrition and Care division you have been asked to consider launching a new dog food product in Mexico. What factors would you consider?

As the Marketing Manager for Proctor and Gamble s Pet Nutrition and Care division you have been asked to consider launching a new dog food product in Mexico. What factors would you consider? Be sure to include how you would determine the price of the product, distribution channels, promotions, and campaign evaluation points.