Posted: May 4th, 2014
Marketing Myopia by Theodore Levitt
Paper instructions:
Critical Review of – Marketing Myopia by Theodore Levitt
1500 words.
must talk not so much critiquing but where is the current thinking at…
Some Pointer:
Underlying challenge is notions of control.
Challenge is theories of core competenceies, essentially boundaries of firms, as in what they are good at versus solutions rather than problems etc.’
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