Posted: September 18th, 2017

Marketing Plan

Marketing Plan – A Marketing Plan development exercise will be done, based on the ‘Sports Calendar’ Case provided – instructions for the plan development are given – you see it in the very initial module upfront – this detailed plan needs to be worked on throughout the 5 weeks of the semester – its report is due on the last day of the semester.

(As a writing intensive course, students will demonstrate their technical writing skills through these article reports, assignments, and the marketing plan).


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