Posted: September 16th, 2017

Marketing plan

Marketing plan

Submit an outline of your marketing plan to instructor for review and feedback. Be sure to include the following in your plan:

1.Executive summary.
2.Company overview.
3.Objectives or goals, usually according to strategic plan and focus.
4.Situational analysis.
5.STP (market/product/customer) analysis.
6.Marketing strategy.
7.Financial projections.
8.Implementation plan.
9.Evaluation and control metrics

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