Posted: September 13th, 2017

Marketing Plan on Facebook Custom Essay

1. Situation & Marketing Audits – "the strategic context"

2. Problem Statement

Our group should search for an issue on facebook and we came up with a problem statement its the issues of using

facebook in China first facebook is Blocked they Use hacking software to access it and the Alternative is a site

called �Weibo�.

3. Strategic Goal

You should think about the issue highlighted. What is it that needs to be changed/resolved? Do you want to Enter

a new market? Grow? Hold? Harvest? Divest? The issue that has been highlighted may well affect the strategic goal

you are looking to achieve. you should make a clear link between their issue and strategic goal and demonstrate

this with theory

4. S.M.A.R.T objectives – how will facebook achieve the objective

This particular objective is concerned with growth. You should show that you understand the theory that underpins

growth. This should include a discussion of market penetration or a discussion of Porter�s generic routes to

competitive advantage � cost leadership/differentiation/focus … or a discussion of competitive positions �

market leader/market follower/market challenger/market nicher

5. Marketing Strategies "strategic marketing goals"

6. Marketing Mix Decisions – 4ps

7. Organisation & implementation

8. Budgets, Control & Evaluation

Finally it should be noted that this is a cyclical process not linear: i.e. it should not simply stop once all

stages are completed, it then should start again at the beginning and drive forward into the next planning

period.

You should also consider for a MNE or large business, there may be many different SBU�s or strategic business

units / divisions of the organisation who may simultaneously or at different starting times, be developing and

implementing their own plans, so there may be many activities happening all over the business. Hopefully however,

there should be internal networks which instil an overall common objective and business mission throughout each

department of the business.

You need to demonstrate that you understand the theory AND that you are able to apply it to a situation.

Use credible references for the theory � eg core text � NOT tutor2u.net, marketingteaching.com etc