Posted: December 14th, 2016

marketing plan for Samsung

Please review a interview questionnaire based on the situation analysis, SWOT analysis and the specific charge in a marketing plan for Samsung. The goal is to develop the questions that will promote awareness of the new Samsung Galaxy Tablet Mini (The Charge) that they want to introduce and to encourage purchase intention.

Please see the attached files of a SWOT analysis and the questionnaire that I developed for my project.

Is the questionnaire in-depth enough? If not, suggest further questions to improve it!!