Posted: December 22nd, 2014

Marketing Plan-Situation Analysis

Marketing Plan-Situation Analysis

Please select a product for your Marketing Plan. Your product will be a bicycle. You must decide what kind of bicycle it is. Remember the value equation and how to decide your product and product market. (I have already written one page and the bicycle i chose is Masi CXR, I will attach what I have so that you can maybe use from it or add to it.)

Explain your product’s target market by appropriate segmentation, demographic, geographic, behavioral, and useage. Lay out a macro description of the targeted market. How large is the market? Is it a growing market? With all the pertinent data collected, develop a SWOT analysis, focusing on the opportunities and threats. Please attach analysis as a Word doc.

Marketing Plan Section Two:

This section is the situation analysis. It describes the market, the company’s capability to serve targeted segments, and the competition. The Situation Analysis includes the Market Summary which includes size, needs, growth, and trends. Describing the targeted segments in detail provides context for marketing strategies and programs. Also included is the SWOT Analysis which should be described and explained. Key competitors should be described as well as their market positions. Briefly describe your product’s main features and explain distribution or how your product will reach the consumer-channel of distribution.

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