Posted: September 17th, 2017

Marketing Planning and Promotion

Marketing Planning and Promotion

Programme Executive MBA

Format: Business report format required which requires succinct
expression of ideas and facts, structured progression of
stages of analysis, executive summary and conclusion.

Any special None


Word Limit: 4,500 words (with 10% plus or minus leeway)

Deadline date for

submission: Monday 7 September 2015

Learning outcomes to On completion of the module students should be able to:

be examined in this 1. Demonstration of an understanding of the theoretical

assessment basis and principles of marketing planning.

2. Application of the principles of marketing planning
to the circumstances of particular organisations.

3. Analysis of the theoretical and practical factors
underlying relations with customers and methods of
improving customer communications.

4. Analyse the nature of promotion policy and the ways
in which the various constituents of the policy can be
organised to interact to maximise effectiveness.

Percentage of marks This assignment is worth 100% of the total marks for the module
awarded for module:
Explanatory comments on the assessment criteria

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