Posted: November 19th, 2014
marketing presentation coninstar company
marketing presentation coninstar company
Project description
Discuss assumptions regarding the price elasticity of our target market.
Choose a pricing strategy for the SBU to take with your new product. Tell us why you made this choice.
Diagram the companys existing channel strategy. Discuss its length, width, and intensity, and the intermediary functions provided by our channel participants. Present any changes to this existing strategy you feel will be needed to serve the goal set in the first presentation.
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