Posted: December 2nd, 2014

Marketing project: Marketing Strategy

price- part of group projet

Project description
My part is Price.
Part 3 Marketing project: Marketing Strategy

Product: What is the core, actual and augmented product? What features will the product have and benefits will it offer? Discuss branding and packaging issues

Price: Describe the pricing strategy you intend to use and how you arrived at that decision. Describe any pricing tactics you intend to use

Marketing Communications: Describe the marketing communications strategy you intend to employ. Who are the intended audiences? What is the intended message for each

audience? What media do you intend to use? Why? How will you use the internet to communicate? How will you use social media?
*As part of this section you need to provide some specifics on your implementation by providing sample advertisements, slogans, logos

Distribution: Describe the strategy you will use to get the product to consumers. Describe any intermediaries you will use and the logistics involved. Justify your

decisions.

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