Posted: September 13th, 2017

Marketing research on Heineken: What is this metric measuring? (Be specific and put it in the context of your brand! ) Custom Essay

Company Heineken beer:

 Identify 5 key metrics that you wish to use in the upcoming year to measure your brand success.
 For each metric, explain the following:
 What is this metric measuring? (Be specific and put it in the context of your brand! ) (10 marks; 2 per
metrics)
 Why did you choose that metric? (5 marks; 1 per metric)
 What are the challenges with this metric? What is this NOT measuring? (5 marks; 1 per metrics)
 You should propose 3 conventional metrics and 2 metrics measuring Web based initiatives.