Posted: April 19th, 2016

In marketing they talk about four target marketing strategies (undifferentiated, differentiated, concentrated and micromarketing)

Describe the steps a company must consider when developing their own advertising campaign, keeping some of the keys points of the story in mind.

In marketing they talk about four target marketing strategies (undifferentiated, differentiated, concentrated and micromarketing).

Describe four companies that use or follow these strategies (e.g. company A uses undifferentiated, company B uses differentiated, etc.). Explain your responses.