Posted: November 28th, 2014

McKinsey & Company: Competitive Environment

McKinsey & Company: Competitive Environment

Industrial Marketing

McKinsey & Company: The Competitive Environment

?    How competitive is the market?
?    Who are the competitors?
?    What are they doing?
?    What is their marketing like?
?    What is their reputation?
?    Key strengths and weaknesses?
?    Threat of new entrants?
?    Threat of substitute products?
?    Bargaining powers of customers/suppliers?
?    Include: Swot analysis and competitors comparative chart
?    Footnotes (max 3/page) and bibliography required

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