Posted: November 29th, 2014
McKinsey & Company: Competitive Environment
Industrial Marketing
McKinsey & Company: The Competitive Environment
? How competitive is the market?
? Who are the competitors?
? What are they doing?
? What is their marketing like?
? What is their reputation?
? Key strengths and weaknesses?
? Threat of new entrants?
? Threat of substitute products?
? Bargaining powers of customers/suppliers?
? Include: Swot analysis and competitors comparative chart
? Footnotes (max 3/page) and bibliography required
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