Posted: March 11th, 2015

Measuring effectiveness of banner on Facebook fanpage for online women fashion brands.

Measuring effectiveness of banner on Facebook fanpage for online women fashion brands.

Order Description

Structure
Exec Summary ( approx half page)
Introduction ( support by secondary research)
Context – background analysis, problem definition, etc
Aims/Objectives/research question
Method ( support by secondary research)
—> Qualitative method ( 2focus group, 5 respondent each ) support by using theory or framework
Ethical Considerations ( approx 1 page )
Primary Research
-Respondents (sample)
Target respondents are female who has experience in online shopping and using Facebook.
2 focus group, 5 respondents each,
group1: EU and Non EU
group2: Asian
-Analysis and Findings
-Discussion of findings
Recommendations
Conclusions

This assessment is concerned with the exploration, development and implementation of sound market research methods; and does so within the context of a real marketing

problem.  Students are required to carry out a market research to generate market information and analyses, which reflect reality, and this is achieved by the

employment of sound market methods research.  You must include a Reference list that displays full and accurate Harvard.