Posted: September 13th, 2017

MNC’s culture and the Chinese culture

MNC Enters China

Conduct a country risk assessment to ascertain whether or not management should support the proposal for Au Bon Pain to enter the Chinese market. Based on Geert Hofstede’s six (6) dimensions of culture, predict three (3) likely problems posed by the cultural differences between the chosen MNC’s culture and the Chinese culture. Provide a rationale for your response.

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