Posted: May 26th, 2017

Moghaddam tells us (p288) that social identity theory takes the position that “humans are motivated to achieve a social identity that is both positive and distinct.”

Moghaddam tells us (p288) that social identity theory takes the position that “humans are motivated to achieve a social identity that is both positive and distinct.” However in Chapter 15 he tells us that humans readily conform to group norms. In your view are the ideas associated with social identity theory contradictory to the ones associated with the conformity concept, or are they compatible? Explain.