Posted: September 13th, 2017

Multimedia Review: VISA

Multimedia Review: VISA

review Part I and Part II of the VISA multimedia video at the following link:

http://www.va-interactive.com/visa/workshops/personalization/personalization.html

As a means of self – reflection from the VISA multimedia video above, please fully and completely answer

the following three questions below:

1.How would you apply IMC (integrated marketing communications) using the direct marketing vehicles

discussed in this workshop?

2.CRM guru, Don Peppers, discusses a four-step strategy he calls the learning relationship process. Do

you agree or disagree with his suggested strategy plan?

3.What personalized products and services do my customers typically want offline that I could offer

online?

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