Posted: September 13th, 2017

MY IMC PLAN is being done on the Walt Disney World resort Marketing

MY IMC PLAN is being done on the Walt Disney World resort Marketing campaigns

18. Promotion mix tools (list and discuss how they will support marketing communications objectives)
19. Promotion budget (general discussion on most appropriate method to use and an approximation of the percent of budget for each promotion mix tool)
20. Promotion mix strategy (push versus pull or combination)
21. Promotion mix tools
a. Advertising objectives, message and media strategies and plan
b. Public relations objectives and tools
c. Personal selling objectives and strategy
d. Direct and online objectives and strategy

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