Posted: September 17th, 2017
Assessment title: New developments in Revenue Management
Programme: BBA 7
Course name: Revenue and Pricing Management
Course number: RDM 4134
Faculty responsible: Dr. Detlev Remy
Hand out date: Week 2
Due date: Week 7, paper copy and submission via Moodle/Turnitin on March 2sc 2015 at 10.00 o’clock
Weighting: 40%
Project Overview: The student should carry out a critical analysis on the new developments of revenue management and their impact such as for example the development towards CCRM, hierarchal issues within RM, and the new relationship between RM and distribution etc.
The students should critically analyse the new developments and discuss their potential benefits and barriers regarding any implementation issues, especially in the hospitality industry.
Overall aim: To enable students to demonstrate their understanding of the importance and functions of revenue management.
Learning outcomes:
Organisation and methodology
Word count: Not to exceed 3.000 words
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