Posted: February 6th, 2015

new product development

new product development

read the assignment carefully and follow the requirements in the Question sheet.
please do not miss the following requirement:
1.  accounting word not including the references
2. S carve needed

Assessment:
Group
Report and
Presentation Criteria
The purpose of this exerc
ise is to start to put into practice the elements of the module which
you have learnt thus far and to undertake a group project which mirrors a realistic industrial
business process. The assessment of the work will be a single group assignment and
appendic
es which demonstrate a structured approach to NPD and evidence of practical
activity. The work should encompass selecting, developing and implementing a NPD
strategy. The key stages within the work should comprise: (This list is not exhaustive).
1.
You are t
o formulate small team groups.
2.
Within your group develop a fictitious company, a background and its brand.
3.
Operating as a team within the company consider the design of a lawn mower
and break down its design attributes.
4.
Go away and collate market research
from diverse sources: websites, library,
catalogues, industry research, etc.
5.
List pertinent questions and review the design with target customers.
6.
Record these interactions using QFD (House of Quality and Matrix) principles.
7.
Demonstrate brainstorming, risk
analysis and product design review using a
selection of techniques, including affinity diagrams.
8.
Throughout the project select and demonstrate the use of a suitable product
development strategy.
Group composition will be decided and informed by the Modul
e Leader.
Initial project
approaches will be presented to the module group and this will be critiqued and peer
assessed.
This
presentation
peer assessment will comprise 25% of this assignment mark and the
full
submitted pro
ject assignment will be worth a
further 25
% of the total module mark.
With the two halves combined, this assignment will represent 50% of the final module mark,
with the further Individual Assignment representing the remainder.
Report Guidance:
1. Critical assessment of the interrela
tionship between business strategy, new product
design and cross
–
functional team development within this sector. Even though there many
tools and techniques within this field, what is a suitable approach for the new product
selected.
[20 marks]
2.
Propose
a suitable
NPD
strategy using a suitable
planning
method
and approach
for the
company.
[50 marks]
Group Presentat
ion 1
P
age
2
of
4
3.
Evidence of use and implementation of creativity and structured innovation tools.
[20 marks]
4. Presentation/style of the research report
[
10 marks]
Answers must be supported by examples from both theory and practice.
Your submission should
use a professional business
report format
and adhere to APA 6
th
Referencing Style.
The word coun
t
limit for this assignment is 40
00 words. Anything writ
ten
after this word count limit is reached will not be assessed. This is a School wide regulation
and could have a significant impact on your overall mark. The word count will only include
the words in your report, with the following items excluded: Title
page;
Abstract,
Contents
page; List of symbols used; Lists of figure
s
and tables; Words within equations; Words within
figures, including the figure title; Words within tables, including the table title; References;
Appendices. Note that figure and table t
itles should be brief and should not include any
information not already present in the main text.
Presentation
Guidance
:
The outline should include consideration of the following:
1.
State the PROBLEM or OPPORTUNITY in one sentence.
2.
Describe the NEGATIVE
EFFECTS of the problem or of not taking the opportunity.
3.
State your RECOMMENDATION in one sentence.
4.
Describe the key FEATURES of your recommendation.
5.
What are the BENEFITS of these features?
–
each benefit should “answer” a negative effect.
6.
What EVIDENC
E do you have to back up your recommendation?
–
use examples,
statistics, expert opinion.
7.
In your SUMMARY restate:
–
the problem (one sentence).
–
the recommendation (one sentence).
–
the benefits (reduce these to one sentence).
8.
Describe your suggestions for
ACTION
–
who, what, where, when.
The detailed marking criteria are overleaf. Extra credit can be gained for taking a novel or
innovative approach to making your case PROVIDED the essential elements are also in
place. With a short presentation format you
need to be focused, specific, making key points
only. Consider which methods are most effective for communicating your ideas
–
the
presentation medium (i.e. Microsoft PowerPoint) needs to be bold, illustrative, conveying a
message, even using a metaphor. T
hink about the medium you are using
–
how will you
communicate it all in
such a small space
–
visually?

PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT 🙂