Posted: February 19th, 2013

New strategies of general motors

Case study
You are to select a company(General Motors) that is prevalent in the market that had to respond to market demands to sustain in the market or survive from the potential of closing its doors. The company that has redefined their overall business strategy whether it is adding new services, merger, or partnerships. The idea is to locate published current research and synthesize your findings.
As part of your research, you must base your understanding on three (3) peer reviewed academic articles. These articles should be based on the company or the concepts in which you are expanding. You are asked to compare and contrast the articles; provide relevant arguments.