Posted: December 14th, 2016
The notion of “risk” versus “RISC” (research, involvement and investigation, strategy, and control) is an essential part of multinational and global marketing research
The notion of “risk” versus “RISC” (research, involvement and investigation, strategy, and control) is an essential part of multinational and global marketing research. How might components of global marketing research be applied to risk and RISC characteristics?
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