Posted: January 23rd, 2016

Olivia Gullbrand is Vice President in charge of Sales and Marketing at Video Tech, an retail firm specializing in a product line that utilizes new video technologies.

Olivia Gullbrand is Vice President in charge of Sales and Marketing at Video Tech, an retail firm specializing in a product line that utilizes new video technologies. Among her responsibilities at Video Tech is controlling. Olivia knows that, because of the nature of her business and its customers, she must practice customer relationship management (CRM). Which of the following is NOT important in this approach?

(a) A personal approach

(b) A customer-centric approach

(c) A customer-friendly brand image

(d) Customer intimacy

(e) Risk analysi

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