Posted: November 11th, 2015
Online Assignment #2 – Part 1
Due: Wednesday, Nov. 11 by 6:30 p.m.
The first online project related to a “best practice” company, whose values and ethics seemed to be in line with yours. You had selected a company from one of the “most admired” or “best places to work” lists.
For this project, you’ll be discussing a company that has made a mistake (or mistakes) and how the CEO/top executive communicated during the negative situation or crisis. I believe we can learn a lot from both the mistakes and the successes.
Thus, in this second online project, you’ll research and discuss an organization that’s been in the news sometime within the past year. The news would relate to some type of business problem or business crisis. Your assignment: to select a company that faced (or is still dealing with) a challenge or crisis, and to discuss whether you believe its leader is doing an effective or ineffective job in his or her communication efforts. Do some digging, in terms of what the CEO is saying and in what forums? Primarily internal or external, or both? Does he or she seem to be proactively communicating, or primarily responding? As you look for examples, consider these questions. You don’t need to address all of them; these are just ideas to get you started in your evaluation and analysis:
Requirements:
It can’t be a company where you worked or now work.It can’t be a company you have addressed in a prior assignment (e.g. online assignment #1, not your current team project).
The Assignment: Be sure to include and address ALL the following. It should be in narrative form (and in a Word document).
Requirements/Grading Criteria
Deadline: Your assessment should be posted no later than6:30 p.m. on Wednesday, November 11.
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