Posted: May 17th, 2016

The organisers of a large annual cultural event “The Brisbane Good Food and Wine Show” are seeking to develop a better understanding of attendee motives.

The organisers of a large annual cultural event “The Brisbane Good Food and Wine Show” are seeking to develop a better understanding of attendee motives. From previous iterations of delivering the event, the managers know that attendees can be classified into two primary groups: tourists and non-tourists. The event organisers want to develop understanding of:  (1) The demographic profile of attendees;  (2) The relative importance of each motive tested;  (3) Whether the motives of tourists and non-tourists are different;  (4) Whether attendees’ event satisfaction is correlated with intentions to attend the event next year.  To complete the assignment you are required to: – Write a brief literature review (300-400 words) in relation to event motives and event tourist motives that includes a minimum of three academic references. The review should contain research questions to frame the analysis, which follows. It is recommended to include “cultural events” as a search term. Do not specifically search Brisbane Good Food and Wine Festival. – Write a brief method section, which outlines the analysis procedures used and provides an outline of quantitative research. – Present a demographic profile of attendees in the form of a frequency table including each of the demographic variables captured.  – Present a table containing the means and standard deviation values for each of the event motives, plus the event satisfaction and future intentions questions for tourists, non-tourists and the whole sample.  – Conduct t-tests to examine whether any differences in event motives, between the tourist and non-tourist groups are significant (this analysis should be in the table with the means). – Conduct three correlations to examine the strength of the relationship between event satisfaction and future intention to attend the event (i.e., in 2017) for the total sample, tourists and non-tourists. Correlations (r = ) should be presented in the text, not in a table.