Posted: March 6th, 2017

How does an organization differentiate itself from its competitors; types of marketing the organization will utilize; and who the organization will targe

Component of the feasibility study

1. EXECUTIVE SUMMARY

The executive summary provides an overview of the content contained in the feasibility study document.

2. DESCRIPTION OF PRODUCTS AND SERVICES

This section provides a high level description of the products and/or services which are being considered as part of the feasibility study. In this case we will focus on solar panels in Jenin city.

3. TECHNOLOGY CONSIDERATIONS

This section should explain any considerations the organization must make with regards to technology. Many new initiatives rely on technology to manage or monitor various business functions. New technology may be developed internally or contracted through a service provider and always result in costs which must be weighed in determining the path forward.

4. PRODUCT/SERVICE MARKETPLACE

It may describe who the target market consists of for these products or services, who the competitors are, how products will be distributed, and why customers might choose to buy our products/services. (Palestinian society)

5. MARKETING STRATEGY

How does an organization differentiate itself from its competitors; types of marketing the organization will utilize; and who the organization will target. Marketing efforts must be focused on the right target groups in order to yield the greatest return on investment.

6. FINANCIAL PROJECTIONS

Capital requirements

• How much funding will the project need and when
• When will the investor begin to see a return (ROI)