Posted: October 5th, 2013
Paper analysis
Paper instructions:
How costly would it be for Aer Lingus and British Airways to retaliate against Ryanair’s launch rather than accommodate it?How do you
expect Aer Lingus and British Airways to respond? Why? Any recommendation to Ryanair?
Answer th question above. Please be concise, but specific, and straight to-the-point in your write up. Backing up your claim with data, graphs, table etc. is always an effective presentation. Think of your assignment as a 1page summary report (600 word limit) to the CEO. You may attach graphs/tables separately, if need be.
