Posted: September 13th, 2017

Performance objective

Performance objective

You must demonstrate the ability, knowledge and skills to evaluate each component of the marketing mix and determine a suitable marketing mix for specific markets, as well as monitor and adjust the marketing mix.

Assessment description

You are to write a report on the marketing mix of a product or service that you are familiar with. The full report should evaluate of price, place, product and promotion and explain how it contributes to better marketing performance. For example how each mix contributes towards the organisation’s marketing objectives, strategies and desired positioning. The same product/service is to be used in Assessment 3.

Instructions:

Find a product of your choice from an existing company and research about its marketing mix. E.g. Macbook, Coca Cola, i-Touch, i-Phone5s.  Write a report in Microsoft Word (fix to six pages). You are required to give clear heading for each question.

Specifications:

1.    Heading: Environmental Factors: Identify at least 1 environmental factor for macro and micro environment and assess their potential impact on the marketing mix.  You must explain how Trade Practices Act and ADMA govern your product. You may use the table format below: