Posted: March 6th, 2014
What is your personal opinion about counterfeit goods?
- Briefly summarize the history and image of the brand
- How has the sale of counterfeit goods affected the brand. Specifically include the Public Relations effects.
- What efforts has the company made to protect its brand from counterfeits? Have there been any lawsuits or legal actions taken?
- Go to the company’s website and see how it uses the site to communicate its message about “battling fakes”.
- Should the company just ignore the fakes that are out in the worldwide marketplace?
- What is your personal opinion about counterfeit goods?
Meeting minimum requirements (-answering all parts of assignment correctly, min. 350 words, spell/grammar checked) earns a satisfactory grade of 75-80. Extra effort—-going above and beyond minimum requirements = higher grade.
Be sure to answer all parts of the assignment. State your sources. Spell/grammar check, as well as proofread. Writing co