Posted: September 13th, 2017
Paper, Order, or Assignment Requirements
**More details attached please read the file carefully.**
You are required to produce a PEST analysis for Primark Drake Circus Branch Plymouth UK. You should identify and analyse relevant issues specific to this branch, taking account of its location, products, pricing and market. Do not consider Primark’s online offering. You should critically apply PEST and consider:
• Key environmental influences and their impact
• Trends: cyclical, seasonal, continuous, erratic or combination?
• The specific implications for Primark Drake Circus Branch Plymouth UK
Strategy Assignment:
Group written report, in groups of 4. It is the students’ responsibility to form groups.
You are required to produce a PEST analysis for Primark Drake Circus Branch Plymouth. You should identify and analyse relevant issues specific to this branch, taking account of its location, products, pricing and market. Do not consider Primark’s online offering. Students should critically apply PEST and consider:
Students should also demonstrate awareness of the dangers of only producing a checklist and/or a ‘balance sheet’ snap shot in time.
You do not need to gain any information from Primark other than that which is available to you in the public domain and as a customer or a potential customer visiting the premises.
Your submissions should possess the following qualities:
Maximum 1,250 words
Module Reading
The core texts for this part of the module are Johnson, G. Whittington, R., and Scholes, K., Angwin D., and Regner, P (2014), Exploring Strategy: Text and Cases, (10th Edition). Prentice Hall, (Please note the order of the authors may be different on the website) Or Grant, R., (2013) Contemporary Strategy Analysis, 8th Edition, Blackwell.
The texts examine the relevant concepts and provide practical examples and relevant exercises. It is strongly recommended that all participants purchase a copy of one of these books from The University Bookseller.
In addition, it is suggested that you make use of the University Library to read more widely around the subject. Some useful titles available include:
Theory and Practice, Sage.
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