Posted: September 13th, 2017

PEST analysis for Primark Drake Circus Branch (Plymouth)

Paper, Order, or Assignment Requirements

**More details attached please read the file carefully.**

You are required to produce a PEST analysis for Primark Drake Circus Branch Plymouth UK. You should identify and analyse relevant issues specific to this branch, taking account of its location, products, pricing and market. Do not consider Primark’s online offering. You should critically apply PEST and consider:
• Key environmental influences and their impact
• Trends: cyclical, seasonal, continuous, erratic or combination?
• The specific implications for Primark Drake Circus Branch Plymouth UK

Strategy Assignment:

Group written report, in groups of 4. It is the students’ responsibility to form groups.

You are required to produce a PEST analysis for Primark Drake Circus Branch Plymouth. You should identify and analyse relevant issues specific to this branch, taking account of its location, products, pricing and market. Do not consider Primark’s online offering. Students should critically apply PEST and consider:

• Key environmental influences and their impact
• Trends: cyclical, seasonal, continuous, erratic or combination?
• The specific implications for Primark Drake Circus Branch Plymouth

Students should also demonstrate awareness of the dangers of only producing a checklist and/or a ‘balance sheet’ snap shot in time.

You do not need to gain any information from Primark other than that which is available to you in the public domain and as a customer or a potential customer visiting the premises.  

Your submissions should possess the following qualities:

• Comply with the word count limit
• Display evidence of understanding of PEST NB this does not mean you should write separate sections purely to demonstrate this, you can display this understanding by utilising the techniques in your analysis of your chosen company
• Demonstrate critical application of PEST
• Demonstrate collection and sound use of relevant information
• Provide a coherent and structured argument
• Conclusions/recommendations should be well supported and substantiated
• Demonstrate, professional quality submission and presentation
• Provide evidence of general reading (accurate referencing and Bibliography).

Maximum 1,250 words

Module Reading

The core texts for this part of the module are Johnson, G. Whittington, R., and Scholes, K., Angwin D., and Regner, P (2014), Exploring Strategy: Text and Cases, (10^th Edition). Prentice Hall, (Please note the order of the authors may be different on the website) Or Grant, R., (2013) Contemporary Strategy Analysis, 8^th Edition, Blackwell.

The texts examine the relevant concepts and provide practical examples and relevant exercises. It is strongly recommended that all participants purchase a copy of one of these books from The University Bookseller.

In addition, it is suggested that you make use of the University Library to read more widely around the subject. Some useful titles available include:

• Barney, J.B. and Hesterly, W.S., (2012) Competitive Management and Competitive Advantage, (4^th Edition), Pearson.
• Clegg, SR,  Carter, C,  Kornberger, M and Schweitzer J, (2011), Strategy

Theory and Practice, Sage.

• Hamel, G. and Prahalad, C.K., (1994) Competing for the Future, Harvard Business Press.
• Jarazabkowski, P, (2005) Strategy as Practice,
• Kay, J. A., (1993) Foundations of Corporate Success: How Business Strategies Add Value, Oxford University Press.
• Lynch, R., (2012) Strategic Management, (6^th Edition), Pearson.
• Mintzberg, H., Quinn, J.B., and Ghoshal, S.,(2003) The Strategy Process: Concepts, Contexts, Cases, Prentice Hall.
• Mintzberg, H., Lampel, J. and Ahlstrand, W., (1998) Strategy Safari: A Guided Tour Through the Wilds Of Strategic Management, Prentice Hall.
• Porter, M., (2004) Competitive Advantage: techniques for analyzing industries and competitors, New York: Free Press.