Posted: November 29th, 2014

pharmaceutical business

pharmaceutical business

Order Description

Graduate level course, discussed the question provided to you using a legitimate website or any other source. 1 page for each question. please do a proper citation in APA format.

1) What is the downside of Sanofi’s use of social media, e.g., Twitter? See example below.
@Diabetes_Sanofi
An official Sanofi US Diabetes Twitter feed. Laura, Lindsey, Susan & Michele tweet on diabetes info & tips to live a healthier lifestyle.

2) The biggest hindrance to innovation could just very well be corporate collective knowledge, expertise and to some extent the corporate interpretation of the regulations imposed by FDA and other federal/state governmental agencies.
Is it possible that our previous corporate collective experiences control our approach to address present challenges?
What is there were no rules in pharmaceutical marketing or advertising and promotion of drugs/biologics imposed on sponsors? No OPDP/FDA, no DOJ, no OIG, no CMS, no PhRMA code, no state agencies overseeing commercialization of products within their states.
What are the ramifications of such a lawless/rule-free hypothetical environment on sponsor’s marketing campaigns? Would it be comparable to the WILD WEST in American history where violate behavior would prevail?

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