Posted: March 29th, 2016

please examine one good and one bad example of a value proposition of a product (or service) and discuss in your examples why an appropriate customer segmentation is essential for a good value proposition.

All good business model will have a clearly delineated customer segment(s) and will seek to communicate a value proposition directly to those consumers. With reference to the Business Model Canvas and real world business of your choice please examine one good and one bad example of a value proposition of a product (or service) and discuss in your examples why an appropriate customer segmentation is essential for a good
value proposition.

Must be referenced in your essay how you use them is up to you:
1. Lindic, J., & Marques da Silva, C. (2011). Value proposition as a catalyst for a customer focused innovation. Management Decision, 49(10), 1694-1708.
2. Osterwalder, A., & Pigneur, Y. (2013). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.

-Engagement with theoretical concepts identified in the essay question
-Explanation of links to real world business case(s)
-Uses a critical analytical approach
-Coherent format and structure; communicative effective