Posted: December 8th, 2014

PORTERS 5 (THREAT OF ENTRY)

After a long period in which UK grocery stores concentrated their efforts for growth on large out-of-town stores we now see national retailers returning to town

centres and local areas with smaller scale convenience stores. Why?
Using Porter’s Five Forces framework analyse the UK convenience retailing sector. Identify and discuss the industry factors that shape the structure of the industry

and the nature of competition.
I just want to do the threat of entry
1.    The Threat of Entry  🙁 300-350) WORD
Dependent on barriers to entry such as:
•    economies of scale
•    capital requirements of entry
•    access to supply or distribution channels
•    customer or supplier loyalty
•    experience
•    expected retaliation
•    legislation or government action
•    differentiation
•    Can competitive strategy influence competitive forces? (e.g. build barriers to entry)
•    Note connections between competitive forces and key drivers in macro environment (PESTEL)
•    Establish interconnections between the five forces
•    The use of models, graphs, diagrams and charts is encouraged, but these should be directly relevant and adapted to analysis of the case.”

?    Sources
•    Credible sources
•    Company reports & accounts
•    Government statistics & reports
•    Industry reports & analysis
•    Academic journals & research
•    Financial Times, The Economist

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