Posted: April 20th, 2016

What potential effects can a crisis have on an organization?

What potential effects can a crisis have on an organization? Explain your answer. What are the benefits of an organization developing a proactive crisis management plan? Explain your answer.

Why is it important for an organization to communicate quickly and honestly in a crisis situation? Why is it important to integrate anticipated crisis responses in an organization s proactive PR planning? Why should an organization be concerned with both proactive and reactive crisis management?