Posted: February 22nd, 2016

Prepare a marketing plan for Wiggo. This should include the following

Individual Tasks – To be submitted as one single clearly labelled submission
Task a
1. Prepare a marketing plan for Wiggo. This should include the following:
a) An executive summary.
b) Situational analysis (this should refer to the country/economic zone you have selected).
c) Marketing objectives (using the SMART format).
d) Marketing plan (strategy and tactical details). To include: segmentation, targeting and
positioning analysis; buyer behaviour; marketing mix analysis. Digital marketing and social
media should be taken into consideration. In addition your plan should reflect ethical,
sustainable marketing and corporate social responsibility considerations.
e) Marketing budget.
f) Conclusions, recommendations and summary.
Word Limit: 2000 words
Weighting: 50% of the total grade