Posted: September 16th, 2017

PROJECT MANAGEMENT PROJECT BRIEF

PROJECT MANAGEMENT PROJECT BRIEF

Order Description

students are to prepare a project brief aimed at obtaining approval for them to invest the time and effort required to assemble a business case.
The project brief should explain simply and clearly why an idea for realising business objectives warrants further exploration as a potential project.

Assessment Item 2 – Project Brief (1750 words)
Students should prepare for project brief aimed at obtaining approval for them to invest the time and effort required to assemble a business case.
The project brief should explain simply and clearly why an idea for realising business objectives warrants further exploration as a potential project.
As a broad guide, the Project Brief might include, for example:
•    A statement of purpose (eg “ This submission seeks your agreement to the preparation of a business case for enhancing maritime surveillance by acquiring

hovercraft.”)
•    A summary of the relevant background (eg the existing Armidale Class patrol boats are approaching life of type; the new Government is calling for more

effective surveillance of Australia’s northern maritime approaches etc etc);
•    An indication of what the proposed business case will provide, who will prepare it, by when and what will happen to it;
•    The action you are recommending that the addressee take.

MARKING CRITERIA FOR ZBUS8147 ASSESSMENT ITEM 2 (PROJECT BRIEF)
Task: Prepare a Project Brief of 1750 words;

Project Brief elements    Requires development    Sound    Good    Very Good    Excellent
Title    Fails to convey idea    Conveys idea     Conveys idea satisfactorily    Conveys idea clearly& succinctly    Presents idea clearly, succinctly &

convincingly
Purpose of brief    Fails to convey purpose    Conveys purpose    Articulates purpose satisfactorily    Articulates purpose clearly & succinctly    Articulates

purpose clearly, succinctly & convincingly
Background to idea    Fails to convey background    Conveys background    Presents relevant background    Presents relevant background clearly & succinctly

Presents relevant background clearly, succinctly & convincingly
Rationale for idea    Fails to justify idea    Justifies idea    Justifies idea clearly    Justifies idea clearly & succinctly    Justifies idea clearly, succinctly &

convincingly
Action recommended    Fails to specify funder action     Specifies funder action    Specifies funder action clearly    Specifies funder action clearly & succinctly

Specifies funder action clearly,  succinctly& convincingly

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