Posted: June 20th, 2015

Project Proposal

Imagine you work for a company that produces software, and the Research and Development department has a developed a way of getting information from consumers about their buying habits and producing an ’unmet needs list’ that accurately anticipates future purchases.
The information, however, comes from the customers’ use of credit cards and bank cards, raising some privacy concerns.
Nonetheless, with only a few months of data, this new software can predict with some 95 percent accuracy what product a consumer will likely buy (or need to buy) in the next 30 days.
Senior management is cautiously optimistic about the product and has asked you to develop a marketing plan. The tasks for this assignment is to prepare a proposal of the marketing plan including the below points:
1. The nature of the project
2. The sources of information you plan to use, and
3. the most important concepts and techniques to be applied.