Posted: November 11th, 2015
Your task is to develop a promotion strategy for the new iPad mini. For the product, respond to the following questions:
• What’s the purpose of the promotion?
• What’s your target market?
• What is the best way to reach that target market?
• What product features should you emphasize?
• How does your product differ from those of
competitors?
Then describe the elements that go into your promotion mix, and explain why you chose the promotional tools that you did
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