Posted: September 7th, 2015

Proposal for creating the organization’s Electronic Medical Record (EMR)

Marketing Plan

Search the Library on the following topic: Marketing analysis. What information did you find that can be used in your CLC Business Plan as the best approach to marketing the plan, both internally and externally? the CLC business plan refer to is ‘Electronic Medical Record (EMR)

Assignment Background:

You are the Information Technology (IT) project manager in a 200-bed inner-city hospital that has a 30-member primary care physician group that has one hospital-based
clinic and 4 clinics dispersed throughout the local community. You have been asked by senior leadership to put together a proposal for creating the organization’s Electronic Medical Record (EMR) for both the hospital and the clinics.

The CLC Business Plan will contain the sections and components common to typical business plan models. The specific needs of each project will determine the appropriate model to use.’
Kindly use 2 additional references along with the recommended text book Textbook

1. Managing Health Care Business Strategy

Mosely, G. B. (2009). Managing health care business strategy. Sudbury, MA: Jones and Bartlett Publishers. ISBN-13: 9780763734169

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