Posted: September 16th, 2017
Provide FIVE ads (print) of brands that have garnered success with advertising campaigns. For EACH of the brands, discuss and justify why you think the advertising campaign received success. Did the brand engage consumers and how? Discuss using Marketing theories.
Individual Assignment
Choose ONE of the following three questions and answer according to the requirements of the question. You will need to provide support and justification for your answers. You are EXPECTED to refer to the theories you have learnt during the semester. You will be marked according to your ability to apply theories to the ads you have chosen.
Note: Please choose PROPER ads and not images as they are NOT ads. They will need to have a brand and professional execution to constitute an ad.
Question 2:
Provide FIVE ads (print) of brands that have garnered success with advertising campaigns. For EACH of the brands, discuss and justify why you think the advertising campaign received success. Did the brand engage consumers and how? Discuss using Marketing theories. (25 marks)
Mandatory:
1) You will need to attach EACH of the ads in your submission. Each ad should be on a separate page.
2) Word Count: 1000 – 1500 words
3) Apply the theories from your Marketing textbook and reference your textbook accordingly.
4) If you used references, do not forget to reference the material you have used.
Submission:
You will need to submit a HARDCOPY to your tutor via your tutor’s pigeon hole. A softcopy MUST be submitted via the Blackboard link AND the TURNITIN link.
Deadline:
Monday Week 11 by 4pm according to the submission guidelines above.
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