Posted: May 23rd, 2015

Qantas in the Global Airline Industry

Study Books Used in Class:
Hanson, D., Hitt, M.A., Ireland, R.D. & Hoskisson, R.E. 2011, Strategic management: competitiveness and globalisation, 4th Asia Pacific ed…..

Hill, C., Jones, G., Galvin, P. & Haidar, A. 2009, Strategic management: an
integrated approach, 2nd rev Australasian ed…

Mintzberg, H. 2000, The Rise and fall of strategic planning, Pearson Education, London.

Porter, M.E. 2004, Competitive advantage: creating and sustaining superior performance, 1st Free Press Export ed, Free Press, New York.

Reference Journals:

Academy of Management Journal
Academy of Management Review
Administrative Science Quarterly
Journal of Management
Journal of Management Studies
Journal of Strategic Marketing
Management Today

Description:
Qantas in the global airline industry.” This case focuses primarily on corporate-level strategy. Included in your case analysis, answer all of the following questions:
? Is this industry in an attractive general environment?
? Is it an attractive industry?
? Does Qantas have any core competencies? If so, explain.
? What strategies should Qantas adopt for the medium-term future?
? On its current performance, should Qantas seek to expand its business? Explain how?
the report should look into addressing:
• Identification of Issues
• Analysis and assessment.
• Strategy Formulation
• Issues in implementation
• Conclusion
• Recommendations

Report Requirements
Attention is drawn to the fact that you are acting as consultants to the senior executive management of the respective company, hence the need for a professional approach.
The report should be submitted in the following manner:
? Report Cover Page
? Executive Summary (<250 words)
? Table of Contents
? Report (responding to Case Study questions, including in-depth analysis, examination of options, discussion of advantages and disadvantages of issues raised – supported by factual data)
? Conclusion (based on analysis – <250 words)
? Recommendations (for further action)
References: