Posted: September 14th, 2015

Quality and sustainability of IKEAs Marketing strategy

Marketing & Services Management

Jobber, D. (2012) �IKEA: Building a Cult Global Brand�. In Jobber, D. and F. Ellis-Chadwick, Principles and Practice of Marketing, 7th edition, London: McGraw Hill, pp.804-807

Critically evaluate the quality and sustainability of IKEA�s Marketing strategy (i.e. the extended 7Ps marketing mix) in its current and future marketing environment. You should base your essay on a country of your choice (100 Marks)

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