Posted: September 16th, 2017

Questions find from the case above and answer the questions + check the PowerPoint files

Questions
find from the case above and answer the questions + check the PowerPoint files

1) SWOT = Strengths, weakness, opportunities, threats?
2) Strategic planning? Company strategy? Strategy contains 3 things? 1) objective 2) actions 3) resources
3) Marketing planning?
4) Porter’s 5 forces analysis? 1) Threat of substitute products 2) threats of new entrants 3) bargaining power of customers 4) bargaining power of suppliers 5)

competitive rivalry within an industry?

5) Boston group matrix? Cow, *?, dogs …..draw and explain each one in the case where its goes
6) Target marketing?
7) 4 P’s? 1) pricing: pricing strategy 2) product : specifications , design , aesthetes, Quality 3) promotion: promotional mix 4) place: distribution ( mode of

transport) location, town, city and shop
8) 6 steps”? 1) need recognition 2) search 3) pre-purchase alternative evaluation 4) purchase 5 ) consumption and post- purchase evaluation 6) repurchase behavior