Posted: September 16th, 2017

real choices at Lexus

Answer each question in 250-350 words and use at least 3 references all together.
The dilemma is about the marketing in action case study – real choices at Lexus – the decision to introduce a true luxury automobile and the launch of Lexus in 1989.

Part 1: What is the dilemma facing Lexus?
Part 2: What factors are important in understanding this decision?
Part 3: What are the alternatives? Which do you recommend?
Part 4: What are some ways to implement your recommendation?

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