Posted: December 3rd, 2014

RECOMMENDING AN OVERSEAS MARKET

RECOMMENDING AN OVERSEAS MARKET

The purpose of this assignment is to provide an opportunity to utilise your skills and knowledge of international business to undertake an analysis of a new overseas

market or an existing overseas market where significant expansion should be implemented. You are required to develop a report proposing a new overseas market which an

organisation should enter or alternatively an existing overseas market where significant expansion should be implemented.

This assignment firstly requires you to decide whether you will base your module assignments on an organisation where you are employed, or have been employed in the

past, an organisation in a sector of industry in which you have an especial interest, a local company who you are aware are seeking to expand their overseas activities

or a public sector/not-for-profit organisation such as a college where you are currently studying or have studied in the past or a major charity. You are required to

undertake an analysis of this overseas market and macro-environment factors surrounding the overseas market you have selected for the organisation as the basis for

justifying your market selection.

Utilise the University library, the Internet and any information made available by the organisation (e.g. annual report, promotional materials) to provide an analysis

of the organisation’s current operations as the basis for recommending an entry into a new overseas market or implementing a significant expansion in an existing

overseas market where a major new opportunity exists.

Present appropriate academic theories to support your market analysis and demonstrate how these theories provide frameworks, which can be used to support your

analysis.

REPORT FORMAT
The main body of the report should not exceed a length of 10 A4 pages, typed single space, and using Arial point 12-type face. You can also attach appendices to the

report to provide coverage of information that, because of the report length constraint, could not be included in the main report. There is no limitation on the length

of the appendices.
The source of all materials included in the report should be accurately referenced using the same referencing format (which is known as the Harvard System)

ASSESSMENT CRITERIA
The submitted assignment is required to demonstrate the following:
1. An ability to utilise sources such as the Internet and University library facilities to search, locate and summarise data relevant to the assignment
2. An ability to utilise appropriate academic theories on international business that can provide a framework for analysing an overseas market.
3. An ability to develop an effective analysis of an overseas market.
4. An ability to present a well written, well structured report
5. An ability to critically analyse information, formulate conclusions and exhibit original thought.

The levels of achievement for the assignment are measured by demonstration of:
1. The data acquired and summarised from sources such as the Internet and the University library facilities.
2. Presentation of appropriate international business theories about overseas market conditions and key variables in terms of being used as frameworks to support your

analysis.
3. Identification of the factors within the selected overseas market which are key influencers of the organisation’s future performance in this market.
4. The submission of a well written, well structured report.
5. A critical analysis of information to generate conclusions and provide evidence of original thought.

PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT 🙂