Posted: July 26th, 2016

Researchers who argue that the field of consumer behavior should not be a “handmaiden to business” believe that consumer behavior research should ________.

Researchers who argue that the field of consumer behavior should not be a “handmaiden to business” believe that consumer behavior research should ________.
a. be judged in terms of its ability to improve marketing practices
b. focus on understanding consumption for its own sake
c. have a market-oriented focus
d. aim to apply knowledge to increasing profits