Posted: April 4th, 2015

Review report of psychological state of consumer behaviour

This assignment is related to the Consumer Behavior subject. It is about writing a report related to the Psychological State of Consumer Behavior. Students are required to choose one of the 5 psychological states mentioned below in the outline (check Assignment PDF), and to find 5 journal articles about that psychological factor in a specific sector. For example, if a student chooses Emotion in Hospitality industry then all 5 journal articles must cover this factor in this particular sector.