Posted: May 17th, 2016

Richard Branson’s business objectives (and philosophy).

1.Outline of Richard Branson’s business objectives (and philosophy).

2.Analysis of his business philosophy with reference to organisational theory (classical and human relation schools).

3.Perspectives on organisational structure (e.g. mechanistic v organismic, and contingency approach).

4.Given globalisation should Richard Branson consider a more post-modern organisation?